Planning My Final Project
- allisonnahrwold
- Apr 10, 2019
- 2 min read
As many business professionals and students know, marketing a product is the key to make it successful in this ever growing world. Creating a good product that people would find useful or enjoyable is only half the battle, it’s the advertising and marketing of a product that gets the word out about the product and convinces the consumer that they should purchase it. The same goes for virtually any product, but for the purpose of this class I will discuss the marketing of kombucha tea. Kombucha tea, being a fairly new product concept on the market, has become a huge hit in the health food community. However, the general public consuming a standard American diet may not fully understand what kombucha is and what it can do for their body, and are most likely to overlook it when selecting a drink if it is not properly marketed to them. As stated by Barbour, “Marketing for new or regenerating companies requires different techniques than for established businesses or even companies operating in a different market like the Pacific Northwest.” (2018 p. 1) My final project aims to find a successful way to market kombucha to all in an understandable and attractive way. The steps I will take to do so and the areas I will cover are tentatively as follows.
History/Intro to kombucha
When fermented foods began
When kombucha began
What kombucha is/brief description of the science behind it
Explain how the public may not understand what kombucha is
Describe my plan to formulate an effective kombucha marketing tactic for the general public
Execute these plans
Visit the Kombucha 221B.C. factory
Explore how they make their kombucha
Discuss their marketing tactics and discover where they may be falling short
Using my new found knowledge, formulate a marketing strategy for kombucha
Display my marketing methods
Share some kombucha with my classmates!
Barbour, T. (2018). Avoid Amateur Advertising: Consult with the Experts: Marketing options for
startups. Alaska Business Monthly, (8), 26. Retrieved from
gao&AN=edsgcl.550832201&site=eds-live
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